Signify (Philips) products have been in Canadian households and businesses since the early 1920s. However, the company established itself only in 1944 after being acquired by the Rogers Majestic Company. The brand name grew as their product line introduced the television, two-way radio, and electric shaver in the 1950s. Since then, Philips was named one of Canada’s top four electronics brands.
Boasting a line of products that cater every person’s need and stage of life, Philips is a popular name among Canadians because brand awareness is higher than in the United States. Its product line consists of lighting products, personal care (shavers, toothbrushes, among others), mother and child care equipment (breast pumps, bottles, feeding systems), and computer accessories. Philips also caters largely to the defense, aviation, and health care systems of Canada, providing health care equipment to its hospitals. The familiar blue and white logo that it still is today keeps it promise of “sense and simplicity,” providing high-quality, easy-to-use products.